E-commerce · Brand · Product · Sourcing
Arlinda Jenningsbuilds brands people want to unwrap.
E-commerce and brand strategy leader with 18 years of experience in marketplace operations, brand building, product development, sourcing, and packaging. In Amazon Seller Central since 2008, running roughly $5.5M in annual revenue, 400–500 SKUs, and teams of up to 30 through peak season.
Marketplace-savvy. Brand-obsessed.
Business impact
Eighteen years of retail-ready execution.
Marketplace operations, brand and product development, sourcing, and vendor negotiation — connecting creative product concepts with retail-ready packaging and hands-on business execution.
$5.5M
approximate annual revenue, including Amazon
400–500
SKUs managed across catalog and inventory
30
employees led at peak
18
years of e-commerce and business operations
10,000
hams processed in two weeks — peak-season execution across production, fulfillment, and team coordination.
Revenue, SKU, team, and peak-season figures are from Holiday Ham Corporation, April 10, 2008 – September 22, 2020.
Work history
Brand thinking. Operational leadership.
Arlinda's work — from Holiday Ham Corporation to the Pixie the Penguins brand — spans Amazon marketplace selling, brand and product development, sourcing, packaging, and business operations.
Pixie the Penguin Candy Shop LLC
Dates being confirmed
E-commerce · brand development · product development · business operations
- Created and developed the Pixie the Penguins brand, from character concept to a retail-ready Swedish candy line.
- Took the line from concept to retail-ready: packaging, labeling, nutrition and allergen compliance, bags and jars.
- Applied marketplace know-how to multi-channel selling — listings, content, and fulfillment alongside retail.
Holiday Ham Corporation
April 10, 2008 – September 22, 2020
E-commerce · Amazon marketplace · sourcing · business operations
- Lived in Amazon Seller Central from 2008: listings, advertising, fulfillment models, and account health.
- Managed catalog and inventory for 400–500 SKUs, including supplier and vendor negotiation.
- Led teams of up to 30 through peak season — 10,000 hams processed in two weeks.
Amazon marketplace
In Amazon Seller Central since 2008.
Deep, hands-on marketplace expertise — from catalog health to advertising to supply chain.
Listing & catalog optimization
Titles, bullets, images, and backend data built to convert and rank.
PPC advertising
Sponsored campaigns managed for visibility and efficient spend.
Suppression fixes
Diagnosing and resolving suppressed and stranded listings.
Brand Registry
Protecting brand assets and unlocking enhanced content.
FBA & FBM
Choosing and running the right fulfillment model per product.
Buy Box
Pricing, availability, and account health to win and hold it.
International storefronts
Expanding listings across Amazon's global marketplaces.
Inventory planning
Forecasting and replenishment to avoid stockouts and overstock.
Vendor & supplier negotiation
Securing terms, pricing, and reliable supply.
Featured case study
Pixie the PenguinsPixie the Penguin Candy Shop LLC
Taking a charming character concept and building it into a retail-ready Swedish candy line now selling on TikTok Shop with thousands of orders and 4.7–4.8-star ratings.
The character
The original penguin character artwork was created by Arlinda's daughter — giving the brand an authentic, family-made heart.
Arlinda's role
Brand, product, and business work — shaping positioning, product line, packaging, compliance, and the path to market.
01
Brand development
Name, personality, and visual identity built around the penguin character.
02
Packaging evolution
Iterated packaging designs as the product line matured.
03
Labeling & compliance
Ingredient, nutrition facts, and allergen labeling prepared for retail.
04
Bags & jars
Formats developed for different price points and occasions.
Packaging & compliance
Packaging taken from artwork to production-ready dielines — ingredient lists, nutrition facts, allergen warnings, barcodes, and net-weight callouts prepared for retail shelves.
Multi-channel selling — with real traction
The line sells on TikTok Shop alongside retail presentation — listings, content, and fulfillment applying the same marketplace discipline built on Amazon since 2008.
4.8★ · 1,644 sold
Pixie Mixie Swedish Mix, 1 lb — "Most Loved"
4.7★ · 3,562 sold
Pixie The Penguins Candy Co listing
Silver Star Seller
Pixies Playground — 700+ followers · 5,653 sold
Ratings and sales counts as shown on the live TikTok Shop listings.
Jewelry · Product & brand development
Jewelry, with a brand-builder's perspective.
Arlinda sold jewelry on Amazon and also developed and sold a Pixie the Penguin jewelry line — adding jewelry to her experience across candy and collectibles.
Amazon marketplace selling
Jewelry selling is part of her broader Amazon marketplace experience, dating to 2008 — bringing a merchant's perspective to product presentation and merchandising.
Two distinct brand stories
Izza Maria and Pixie the Penguin bring different personal inspirations to jewelry — connecting product-line development with branding, packaging, and merchandising.
Case study · Founder-led product discovery
Izza Maria
Named in honor of her daughter, Izabella.
While developing and selling candy, Arlinda remembered a brand and its health-oriented product positioning. That memory inspired her to explore jewelry as another product category — a founder-led discovery story rooted in personal inspiration and a merchant's curiosity.
From inspiration to category expansion
She went and purchased five boxes and has many boxes and packaging examples in her collection. These tangible examples are part of her product-discovery story, alongside her jewelry sales on Amazon and experience developing candy and collectibles.
The health-oriented brand was a source of inspiration, not a claim of ownership or affiliation.
Product presentation & merchandising
Izza Maria's premium emerald-green and gold packaging brings the product presentation into the brand story. The personal meaning behind the name connects jewelry category expansion with branding, packaging, and her Amazon marketplace selling experience.
Case study · Jewelry & bracelets
Pixie the Penguin jewelry line
Developed and sold a jewelry line under the Pixie the Penguin brand, extending her product-development and brand-building experience into another category. The work connects product-line development with branding, packaging, and merchandising.
A distinct jewelry & bracelet line
Pixie's jewelry and bracelets carry their own brand story, separate from Izza Maria. The original Pixie penguin character artwork was created by Arlinda's daughter; Arlinda's contribution spans product-line development and selling.
Pink branded packaging
The pink Pixie the Penguin box is a packaging example for this jewelry line — a distinct product presentation alongside the brand's candy experience.
Jewelry packaging collection
Izza Maria · Emerald-green & gold
Box, velvet pouch, gold pendant and heart bracelet.
Pixie the Penguin · Pink box
Branded box with a gold pendant necklace.
Pixie the Penguin · Initial pendant
Branded box with a gold letter pendant.
Capabilities
From concept to shelf, sourced worldwide.
Product development
Taking products from idea to launch: specifications, packaging, labeling, and retail readiness.
Global sourcing
Identifying and vetting overseas and domestic suppliers, negotiating terms, and managing quality and lead times.
Collectibles
Applying sourcing and marketplace expertise to collectible products, from acquisition to listing and sale.
Business systems, used daily.
These are the working tools Arlinda used to run a large business day to day — Microsoft 365 and Amazon Seller Central applied to inventory, budgets, suppliers, employee scheduling, orders, and multi-country e-commerce — not just familiarity with software, but fluency in running an operation with them.
- Microsoft ExcelInventory counts, budgets, and supplier tracking across 400–500 SKUs.
- Microsoft WordProduct specifications, supplier documents, and business records.
- Microsoft OutlookDaily email with suppliers, employees, and business partners.
- Business productivity toolsEmployee scheduling, order management, and daily operations.
- Amazon Seller CentralSince 2008: listings, advertising, fulfillment, and account health.
- Multi-country e-commerceOrders and storefronts across international Amazon marketplaces.
Leadership & about
A practical leader with a merchant's instinct.
Arlinda pairs creative brand thinking with the operational discipline of high-volume e-commerce. She has led teams through intense seasonal peaks, kept hundreds of SKUs accurate and in stock, and sold on Amazon since 2008.
- Builds and leads teams through high-pressure seasons
- Runs marketplace and direct-channel sales
- Creates brands with personality customers remember
References
Letter of recommendation available on request.
Available on request — not attached to this portfolio.
Let's build something delightful.
Open to e-commerce, brand strategy, product development, and marketplace roles.